May 11, 2004
I Am Asian
Check out McDonald's new campaign to attract people "living on the rim" to their grease outlets. Even better, they seem to have trademarked the phrase "I Am Asian". In a show of solidarity, I hereby trademark the phrase "I am hungry". Next time you say it, you owe me five cents.
(via Boing Boing)
Posted by mallarme at May 11, 2004 11:31 AM
Comments
I really want to read the PR textbook that describes how this stuff is believed to work. I mean, I know people are retarded (and I certainly don't think Asian-Americans have a lower average retardation rate than the rest of us), but does this sort of overt greenwash pandering really encourage people to buy products?
Posted by: sleepnotwork at May 11, 2004 01:48 PM
This cannot be real?!?!?!
Posted by: 808 at May 12, 2004 12:21 PM